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Customer Engagement 
Customer Engagement Featured Articles
Customer relationships have changed. Consumers have more power than ever to positively or negatively influence a brand – and that power grows every day. In today's competitive landscape, smart brands know the most important customer interaction is the one that happens next. Welcome to the Customer Engagement Channel sponsored by ACCENT Marketing Services, a customer engagement company that helps brands acquire, support, retain and grow customers across every lifecycle stage.
Best defined by Forrester Research as the level of involvement, interaction, intimacy, and influence a person has with a brand over time, customer engagement is emerging as the latest trend to take shape in a crowded and fragmented marketing landscape. As the conversation shifts from a one-way push of information into a two-way dialogue, marketers everywhere from traditional brand agencies and direct interactive agencies to marketing services firms are exploring new ways to get the attention of today's distracted consumers. To learn more about the latest trends in customer engagement and to keep up to date with the most current white papers and case studies, stay tuned to the Customer Engagement Channel.
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Continuous Engagement Process
Featured Podcasts
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Just One Step Left - Optimize!
Listen, learn, connect, influence? Check. So what's the final step in ACCENT Marketing Services' Continuous Engagement Improvement Process? Optimize. Now that you have already completed the first four steps of ACCENT's customer engagement process, it's time for the fifth step of optimizing, or uncovering hidden insights about your customer, brand and products to ensure that the next interaction is personal and more intelligent than the last. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to optimize and why this step is critical for successful customer engagement strategies. -
Just How Influential Are You?
When it comes to your brand, you might feel fully confident that you listen to your customers well and can adequately meet their needs. But just how influential are you? According to ACCENT Marketing Services, the fourth step of the company's Continuous Engagement Improvement Process is to influence - a step that is oftentimes overlooked. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to influence and why brands oftentimes fail when it comes to this step. -
It's time to Connect!
If you've already taken the time to listen to your customers pain points and learn about their wishes, you are already two steps ahead of the game. But now, according to ACCENT Marketing Services, is the time to connect, the third step of ACCENT Marketing Services' Continuous Engagement Improvement Process. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to connect and what brands can immediately do to improve how they connect with their customers. -
You've Listened to Customers... Now What?
For those of you that have taken the time to figure out if your customers are really happy and what their pain points are, congratulations. But now, it is important to employ the second step of ACCENT Marketing Services' Continuous Engagement Improvement Process – learn. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss what it means to learn and how this differs from the first step of listening. -
A Continuous Engagement Improvement Process is Born
When ACCENT Marketing Services, a performance marketing company for brands that are passionate about keeping and growing customers, spearheaded its Continuous Engagement Improvement Process, the goal was simple – transform customer service touch points into powerful relationship and brand-building tools. Recently, Tim Searcy, chief executive officer of ACCENT, sat down with TMCnet to discuss the first stage of the improvement process, listen. -
A Look at Customer Engagement
What is customer engagement and how important has it become? Recently, Tim Searcy, chief executive officer of ACCENT Marketing Services - a performance marketing company for brands that are passionate about keeping and growing customers - sat down with TMCnet to explore these very questions. In addition to shedding light on why ACCENT was founded, Searcy dives into why ACCENT created its Continuous Engagement Improvement Process to promote customer engagement.
Featured Case Studies
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ESP Case Study: Manufacturing
In a highly competitive marketplace, customer satisfaction and loyalty have never been more important to the long-term success of an insurer. That's why the company began an insurance review prog... -
Online Survey Tool Case Study: Manufacturing
Since 1895, the heating and cooling manufacturer has been dedicated to providing trusted brands, innovative products, unsurpassed quality, and responsive service. As part of that brand promise, the... -
Technical Support Case Study: Consumer Electronics
For nearly 70 years, the consumer electronics Original Equipment Manufacturer (OEM) had been a world-wide leader in instant photography – developing, manufacturing and marketing cameras, film and accessories to consumers, commercial customers and business partners across the globe.
Featured Solutions
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Acquire
Acquiring new customers is crucial to the growth of any business. Yet, many retailers have not yet figured out how to replicate the in-store shopping experience online, often missing important opportunities to keep consumers engaged at critical points in the sales cycle. -
Support
Whether your customers are new or established, it's critical that you work hard to make them customers for life. According to a recent study conducted by RightNow Technologies and Harris Interactive, 82% of consumers have stopped doing business with a company as a result of a negative customer experience. -
Retain
Consumers have greater access to information today than ever before. From product reviews and customer ratings to side-by-side price comparisons, savvy shoppers are making more informed purchase decisions. -
Grow
Building long-term relationships with your customers is mission-critical. But you need to do more than retain your most valuable customers – you need to grow them.
Featured Datasheets
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Account Review Data Sheet
Today's technology makes it easier than ever for your customers and policyholders compare companies, get free quotes, and switch to a competitive service Competition for insurance and financi... -
Customer Care and Technical Support
Data Sheet
Every time a customer or member contacts your business, you have an opportunity solidify the relationship, provide excellent care, and ensure prompt issue also an opportunity to gain actionable information and cross- and up-sell it takes the right tools. -
Extended Service Plan Marketing
Data Sheet
Manufacturers today face many critical problems: shrinking profit margins, commoditization, and intense domestic and foreign competition, among others.